As the crisp autumn leaves blanket the ground and pumpkin spice aroma seems to fills the air, it's undeniable that Thanksgiving is just around the corner. For consumers, this means planning the perfect feast to share with loved ones. For CPG brands, it's prime time to spread awareness for products and drive purchases, especially in-store. In this blog post, we'll explore the path to purchasing all of the elements of a Thanksgiving feast and dive into how different out-of-home advertising tactics can help drive sales.
Billboards- A Feast For the Eyes
The journey to a Thanksgiving feast often begins on the road, making billboards along key routes a powerful advertising tool. Strategically placed billboards can showcase mouth-watering images of Thanksgiving staples, accompanied by persuasive messages and reminders on where these products can be purchased. This tactic captures the attention of drivers and passengers alike, planting the idea of what their holiday menu can contain.
Dominating the Parking Lot- From Arrivals to the Aisles
Once shoppers arrive, the parking lot becomes a crucial battleground for attention. Pole banners, parked digital mobile billboards, and EV charging stations present opportunities for CPG brands to make a lasting impression. Engaging consumers before they even step foot in the store, these tactics create a festive atmosphere. Sampling stations and brand advocates can entice shoppers to experience the brand firsthand. This immersive approach transforms the mundane act of parking into a memorable prelude to the Thanksgiving shopping experience.
In-Store Presence- From Cart to Checkout
Inside the store, the journey continues with in-store advertising tactics designed to guide shoppers through the aisles seamlessly. Floor graphics, shopping cart ads, and checkout lane displays strategically place products in the shopper's line of sight. These visuals act as silent guides, subtly suggesting the essential ingredients for a perfect Thanksgiving holiday. The combination of enticing displays and the convenience of placement increases the likelihood of these products making their way into the shopping cart.
Exposed Mobile Retargeting- Prime Consumers for their Next Purchase
Thanksgiving grocery shopping is rarely a one-time affair. Shoppers often find themselves making multiple trips for last-minute additions to their feasts. Exposed Mobile Retargeting takes advantage of this behavior by identifying consumers who have already been exposed to the path-to-purchase ads. By retargeting these individuals with last-minute coupons or reminders, CPG brands can entice them back to the store, ensuring that their brand remains top-of-mind during the hectic holiday season.
As the Thanksgiving season approaches, CPG brands have a unique opportunity to weave their products seamlessly into the fabric of consumers' holiday plans. By strategically employing out-of-home advertising tactics – from billboards on roadways to dominating the parking lot, in-store presence, and mobile retargeting – brands can not only spread awareness but also drive purchases, ensuring that their products are the stars of the Thanksgiving holiday.