Guerrilla marketing is a creative and unconventional approach to advertising that can help your brand stand out in a crowded marketplace. By thinking outside the box and using unexpected tactics, your message can capture the attention of your audience in a way that traditional marketing methods can't. Guerrilla marketing campaigns often involve surprise and delight tactics that make people stop and take notice.
Here are some exciting and innovative OOH guerrilla tactics that can inspire your next advertising campaign:
Street Teams- Handing out free product samples, coupons, or flyers with more information on your brand is a simple yet effective tactic that can generate buzz and create a personal connection with potential customers.
Sidewalk Decals or Stencils- A unique and eye-catching way to promote your brand on the streets either with decals or chalk stencils. This tactic showcases your brand's message or logo, leaving a lasting impression on pedestrians and creating a sense of intrigue around your brand. This is especially effective in busy urban areas where foot traffic is high. Digital Mobile Billboards- Deliver your brand's message directly to the masses with the help of dynamic rolling billboards. Digital Mobile Billboards are specially-equipped trucks that have screens, allowing them to reach places where traditional out-of-home advertising methods cannot.
2D Projections- Project captivating images or videos onto a blank building façade, catching the public off-guard and placing your brand in unexpected locations. These attention-grabbing projections cannot be ignored and will leave a lasting impression on your audience.
Guerrilla marketing is all about creating a memorable and impactful moment that resonates with your target demographic. So if you're looking for a way to connect with your audience on a personal level and make a lasting impression, guerrilla marketing might just be the way to go. By using these unconventional tactics, you can create a lasting impression and stand out in a crowded marketplace.
COMMB, Canadian Out-of-Home Marketing and Measurement Bureau, the trusted source of Canadian OOH market insights for its advertiser, agency, media owner and programmatic tech-stack members, is pleased to welcome Wilkins Media as a member.