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Drive Your Brand's Success with Truckside Advertising

Wilkins Media

February 1, 2024 • 3 min. read

Why advertise on trucks?

Advertising on the side of trucks is a highly effective way to promote any size brand or product wanting to reach a wide audience. Did you know that most times when you see a truck on the road displaying a product or brand that is not what is in the truck? I always assumed what was on the side of a truck was on the inside, and that always added legitimacy to the product I saw. I knew Grillo’s made great pickles when I saw they were shipping by the truckload! Unlike traditional advertisements, truck advertising allows you to take your message directly to your target customers, no matter where they are. This means that you can maximize the impact of your advertising budget by ensuring that your brand is seen by a large number of people.

Advertising on trucks gives your brand instant credibility. When people see your brand displayed on the side of a truck, it creates a sense of trust and legitimacy. It shows that your brand is established and successful enough to invest in mobile advertising. This can help boost your brand's reputation and make potential customers more likely to consider your products or services. By leveraging the power of truck advertising, you can enhance your brand's visibility, credibility, and ultimately drive your brand's success.

Maximize your advertising budget

One of the biggest advantages of truck ads is the affordable CPM and high reach. By choosing to advertise on trucks, you can make the most out of your advertising budget by ensuring that your brand is seen by a large number of people. Truck advertisements have high visibility and can be seen by everyone on the road, including pedestrians and drivers. According to an American Trucking Association study 98% of people in cars noticed ads on trucks. This means that your brand message will be constantly exposed to a wide audience, increasing the chances of attracting new customers and generating sales. With truck advertising, you can effectively stretch your advertising dollars and achieve a higher return on investment.

Reach a diverse audience

Truck advertising provides a unique opportunity to reach a diverse audience. Unlike other forms of advertising that may be limited to specific demographics or locations, truck advertisements can be seen by people from all walks of life. Trucks travel through various neighborhoods, cities, and even states, allowing your brand message to reach a wide range of potential customers.

This diversity in audience ensures that your brand is exposed to people with different interests, preferences, and backgrounds. It allows you to target a broader market and increase your brand's visibility among different consumer segments. Whether you are targeting young adults, families, professionals, or any other demographic, advertising on trucks can help you reach them effectively.

Trucks are constantly on the move, which means your brand message will be seen by people during their daily commutes, while running errands, or even during special events. This dynamic exposure increases the chances of capturing the attention of potential customers and making a lasting impression.

Boost brand visibility

One of the key benefits of advertising on trucks is the ability to boost your brand's visibility. A recent Nelsen study found that truck advertising boosted name recognition 15X more than any other form of advertising. When your brand message is displayed on the side of a truck, it becomes a mobile billboard that is constantly on the move, attracting the attention of people wherever it goes.

Truck advertising allows you to take your brand message to areas where traditional forms of advertising may not be as effective. Whether you want to target rural areas, suburban neighborhoods, or specific regions, you can strategically choose the routes and locations where your truck advertisements will be displayed. This flexibility in targeting ensures that your brand is visible in areas where your target audience is most likely to be present, further boosting your brand's visibility and exposure.

Gain instant credibility

Back to the beginning where I said advertising on trucks can help your brand gain instant credibility. When people see your brand displayed on the side of a truck, it creates a sense of trust and legitimacy. It shows that your brand is doing a TRUCKLOAD of sales. That is a rolling recommendation. A truckload of buyers all say your brand is legit. Overall, advertising on trucks offers a powerful way to gain instant credibility and establish your brand as a trusted and reliable choice in the market.

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