As the ball drops in Times Square, marking the start of a new year, the excitement is palpable. The significance of this iconic location, known for its outdoor advertising, adds to the anticipation. With one million people gathered around, reflecting on the year gone by and contemplating the future, the phrase "New Year, new you" reverberates. However, we believe it's more appropriate to say "New Year, New yOOH."
According to a recent survey conducted among Amazon shoppers, 31% of customers expressed their willingness to try a new brand as part of their New Year's resolutions. This statistic highlights the opportunity for companies to capture the attention of these curious consumers, and one effective way to do so is through out-of-home (OOH) advertising.
In the hustle and bustle of daily life, people are constantly bombarded with advertisements on their screens, making it difficult for brands to stand out. However, OOH advertising offers a unique and captivating way to break through the noise and leave a lasting impression. Billboards strategically placed in high-traffic areas can catch the eye of passersby, igniting their curiosity and prompting them to explore new possibilities.
Transit ads, on the other hand, have the advantage of reaching a captive audience during their daily commutes. Whether it's on buses, trains, or subway platforms, these ads have the power to capture the attention of individuals who are actively seeking something new. By showcasing their brand message in these locations, companies can tap into the mindset of people looking for change and inspire them to take action.
The start of a new year is a time when people are naturally more open to trying new things and making positive changes in their lives. It's a time when resolutions are made and goals are set. By strategically leveraging OOH advertising at the beginning of the year, brands can position themselves as the solution to consumers' desires for a fresh start. They can show how their products or services align with individuals' resolutions and offer a way to turn those aspirations into reality.
OOH is un-skippable, unlike going to the gym for the 39% of people who make that their resolution. Out-of-home advertising serves as an excellent way to welcome a new wave of customers in the new year. Billboards and transit ads have always been effective in inspiring individuals to make bold resolutions and take action. With the willingness of consumers to try new brands as part of their New Year's resolutions, companies can capitalize on this opportunity by utilizing OOH advertising strategies. By positioning their brand message in high-visibility locations, they can capture the attention of adventurous consumers and become a part of their journey towards a "New Year, New YOOH."