Toronto, ON – May 1, 2023—Wilkins Media a leading provider of out-of-home and experiential specialist solutions, is pleased to announce the appointment of Ron Deschenes as Director of Client Partnerships in Canada. With over 20 years of experience in the out-of-home sector, Deschenes brings extensive expertise working with Canadian companies to create and implement effective out-of-home strategies.
Prior to joining Wilkins, Deschenes was a founding member of UB Media, one of Canada's largest indoor advertising networks, helping to establish and grow the brand in the Canadian marketplace through leadership in sales and business development. He also led the introduction of scaffold advertising into the Canadian marketplace, converting buildings into billboards as a founder of time2ad. He has acted in senior advisory roles in the vehicular media market, helping to launch digital media on rideshare vehicles as well as sales leadership in the taxi media space. He has also acted as an independent OOH planning consultant to numerous Canadian clients at Media Movers.
Jon Selame, CEO, says “Wilkins is excited to bring Ron Deschenes on board to further expand our presence in Canada. Ron’s extensive knowledge of the Canadian marketplace will be a fantastic complement to Wilkins’ capabilities across out-of-home, experiential, and programmatic digital out-of-home. We are looking forward to building long-lasting relationships throughout Canada and serving as a resource to brands and agencies across the country.”
Deschenes says, “It’s an absolute honor to join a company like Wilkins. With over 60 years experience in the OOH industry, over 100 employees across North America, and more than 1,000 clients and agencies using our services, Wilkins has the expertise and resources to provide the Canadian market with a truly independent OOH specialist agency, free of commitments to vendors or holding companies. Our only commitment is to provide our clients with industry-leading expertise in strategy, planning, execution and analysis of their OOH campaigns.“
About Wilkins Media:
Wilkins Media is the most established independent out-of-home specialist firm in the world with over 60 years of experience. We are a company of out-of-home experts and invigorators that work with top agencies and brands to plan and execute cutting edge out-of-home and experiential marketing campaigns.