TORONTO, November 9, 2021- COMMB, Canadian Out-of-Home Marketing and Measurement Bureau, the trusted source of Canadian OOH market insights for its advertiser, agency, media owner and programmatic tech-stack members, is pleased to welcome Wilkins Media as a member.
Wilkins Media joins a growing class of members leveraging COMMB's publisher data, engaging councils and robust marketing services. Like all COMMB members, the company will receive exclusive access to COMMB data, platforms and tools and member services, proving highly valuable for Wilkins as a new out-of-home specialist agency in the Canadian landscape.
“COMMB prides itself on providing agencies like Wilkins Media current, comprehensive research on the value of OOH advertising,” said COMMB President Amanda Dorenberg. “I am confident Wilkins will derive great use from our robust reporting and in-depth data.”
Wilkins Media has a longstanding history in the United States and has recently expanded, opening its first office in Toronto. Wilkins helps clients efficiently plan, buy, and execute out-of-home media and experiential campaigns. From strategy to creative, production, execution, and reporting, Wilkins provides clients with a full range of out-of-home services across all product types.
Leading the charge for Wilkins in Canada is media and advertising veteran, Zoltan Toth. “Wilkins is excited to bring its services to the Canadian market and join the COMMB organization. We are looking forward to continuing to deliver the Wilkins high standard of excellence and expertise to the Canadian out-of-home industry with the support of COMMB and its resources.” said Zoltan.
COMMB members receive a range of benefits:
- Exclusive access to granular audience circulation and impression data for all OOH media owner/publisher members’ inventory
- Option to join the COMMB’s new Programmatic Digital Out-of-Home (PDOOH) Committee, which formulates and adopts digital out-of-home marketing standards.
- Networking and opportunities to strengthen accountability and credibility with clients.
- Enhanced exposure to tech stacks, marketing guides, educational resources, 'COMMB Talks' events and more
To apply for a membership, please visit www.commb.ca/PDOOH
About Wilkins Media
Wilkins Media is the most established independent out-of-home specialist firm in the world with over 55 years of experience. We are a company of out-of-home experts and invigorators that work with top agencies and brands to plan and execute cutting edge out-of-home and experiential marketing campaigns. Learn more at www.wilkins-media.ca
About COMMB
COMMB is the national organization for the Canadian out-of-home industry comprised of advertisers, agencies, programmatic tech-stacks and OOH companies. COMMB is responsible for developing and verifying audience measurement methodologies, providing audience data and planning resources, marketing and communications, government relations and member services. www.commb.ca
For more information please contact:
Mo Ghoneim
VP Communications, Partnerships & Marketing, COMMB
mghoneim@commb.ca
416.968.3823
Zoltan Toth
Director, Client Partnerships, Wilkins Media
zoltan@wilkinsmedia.com
416.708.5458
