Toronto, ON – May 31, 2023—Wilkins Media a leading provider of out-of-home and experiential specialist solutions, is delighted to announce the appointment of Norm Laing as Director of Client Partnerships in Canada. Laing brings over 20 years of experience in various media, sales, and strategy roles, positioning him as a well-rounded media professional capable delivering exceptional results for clients.
Prior to joining Wilkins, Laing was the Director of Marketing & E-Commerce for Lastman’s Bad Boy, one of Ontario’s leading furniture retailers, responsible for growing the brand and implementing a strategic e-commerce plan through marketing, technology, and leadership to deliver a superior customer shopping journey. Prior to that, Laing spent over two decades at Torstar, one of the largest media and data companies in Canada. There he managed, and coached the Integrated National and Retail sales team and its vendors with the responsibility and accountability for Star Metroland Media. Working in partnership with customers he developed client strategies, working collaboratively within the organization’s infrastructure to deliver the company’s revenue objectives and digital transformation. Additionally, he currently serves as an active Board Member for the Advertising Club of Toronto, a not-for-profit organization that serves the advertising industry and all its related services, including media, creative, production, advertising, and marketing.
“We are thrilled to welcome Norm Laing to the Wilkins team as we continue to expand our presence in Canada,” said Jon Selame, CEO. “Norm’s extensive experience in media and strategy will be a valuable addition to our services and offerings, enabling us to deliver exceptional solutions to our clients.”
Laing stated, “I am extremely honored and excited to join the Wilkins team, where I will be working in partnership with Canadian agencies and marketers, developing strategic out-of-home and experiential programs. I cannot wait to show our capabilities, innovation, creativity, and the value that Wilkins will bring to the table.”
With the appointment of Norm Laing, Wilkins Media strengthens its commitment to delivering outstanding client partnerships and innovative solutions to the Canadian market.
About Wilkins Media:
Wilkins Media is the most established independent out-of-home specialist firm in the world with over 60 years of experience. We are a company of out-of-home experts and invigorators that work with top agencies and brands to plan and execute cutting-edge out-of-home and experiential marketing campaigns.
